Google is the largest search engine used in the world. With its partners (Yahoo, Bing, etc.) and given its size and global resources, it has a online control over the Internet and belongs to the GAFA.

If a client wishes to pay for Google advertising campaigns (GoogleAds) their tools are varied, scalable and elaborate. Nevertheless, if a website is poorly designed and has poor content since the beginning this service will cost you dearly for a disappointing result.

SEO marketing can target B2B, B2C & B2S business. Learning to create and manage Google Campaigns and its related tools require skills and a good knowledge of the provided online tools, such as Google Search Console.

For an efficient & extensive indexing, the S.E.O specialist should master:

• Google MyBusiness (Designate your property on the map)
• Google Tag Manager (GTM – Measurement and marketing optimisation)
• Google Analytics (V.4 from January 2022)
• Google Optimize (Increase visitor conversion rates)
• Google Search Console (Monitor the search traffic of your site)
• Google Ads (Online pay-per-click advertising)

Google has its internal policy and can refuse campaigns or keywords for clients using GoogleAds. This policy is not necessarily linked to the Legislation of the country where the company is located.

The algorithm is impossible to understand in logical (or simple) terms, the parameters are infinite and sometimes “randomised”. An almost infinite number of internal and external parameters influence the search result. This is why the customer will only be able to rely on their web statistics interfaces.

You shouldn’t rely exclusively on paid services, Google offers many powerful tools for analysing all those aspects that a website need to be well-indexed. it is important to integrate these practices from the very beginning for a effective natural indexation in search engines following, for example, the Google Webmaster Guidelines.