Regular content updates in combination with the publication of media, blogs, newsletters, etc. will increase your visual presence. However, the interest of the audience is linked to the quality of the content, the relevance of the covered topics.
You may appear in the first few pages of a search, but that doesn’t mean, obviously, that customers will contact you or be interested in your product or service. Of course, too much advertising can negatively affect the visitor (this is often the case with Instagram). The first goal is to meet a need or a necessity.