Search Engine Optimisation for Every Needs
No need to pay for Ads
The first and basic process of affecting the visibility of a website in a search engines without paying for Ads, is often referred to a “natural indexation” using best-practices while implementing a website.
These practices should be implemented since the beginning, here you are a summary:
- Choice of a simple, explicit and Semantic Domain Name for your “company”.
- A construction, logical and coherent structure of the content.
- Coherent and quality text content with detailed information without too much redundancy.
- Canonical hyperlinks with a clear syntax such as “domain.com/<product-service-name-town-etc.>“.
- Include HTML meta descriptions into the source code of the header (<head>) and name give a title to all images (title=” ” and/or alt=” “) that are visible in the source code.
- Coherence using heading titles and sub-titles such as “h1, h2, h3″, etc. (Header1, Header2, etc.) in every page.
- A sitemap.xml file that will list all the pages of the website.
- Create a Google My Business to prove your property and your ownership.
- Add the verification code into your DNS Settings “google-site-verification=xxxx….” for the Google Search Console.
- Cross-links with partners or external sources.
- A SSL certificate for https encryption (if not penalised).
- Use responsive technologies (for all devices), avoid “404 not found” pages and perform regular monitoring.
- Remember that 80% of the webpages are viewed on smartphones and tablets.
Some useful tools:
- Look for more keyword ideas using the website Ubersuggest.
- Install Open-Source Matomo web analytics tool to regularly improve your indexation.
- Once your website is well indexed, don’t make radical changes. Migrations may be risky.
- Indexation will take several months to be effective.
SEO target all kinds of elements
If a site is poorly designed from the very outset, there is no point in paying for advertising (Google Ads).
SEO target different kinds of search, including image / photos search, local search, videosearch, academic search, news search, industry-specific vertical search engines and cross-linksearches.
Among the most well-known updates, there are Google Panda (2011: for “low-quality sites”) and Google Penguin (2012: decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines). These two updates have the goal of penalizing sites of poor quality.
The first one, Google Panda, penalize all sites with duplicate content, i.e., all sites that used content they did not own. The content present on a site must therefore be unique, relevant, and interesting to web users. Content is king, so take the time to draft quality content.
The second algorithmic penalty is called Google Penguin. This penalty consists of downgrading sites benefiting from poor-quality or overly external links in an inappropriate way. So, favor links that will generate traffic for you, from sites with high popularity and confidence.
In the case of a manual penalty, a message is sent to the webmaster of the site in question from the Google webmaster center, and the site is downgraded in the search results, i.e., it will move down over all the “keywords” that generate traffic for it. And when a penalty like this is levied, it is not always easy to recover.
S.E.O Process
Complete and Elaborate
What you rank for is largely determined by on-page factors, while how high you rank in the search results is largely determined by off-page factors.
You may come up in the first pages of a search but that doesn’t mean that customers will contact you and get interested in YOUR product or service.
Networking optimisation
Generate consistent context with a targeted business
The goal of networking optimisation is to increase visibility. Search engines are based on algorithms, therefore, you must follow a proven process that brings your website up when your potential customers are searching for specific services or products.
Regular content updates in combination with the publication of media, blogs, news, podcasts, etc. will increase your visual presence. However, the interest of the audience is linked to the quality of the content, the relevance of the topics covered.
GAds - GAnalytics - GTM
SEO caters to clients who require an intensive approach to online marketing.
Google is the largest search engine used in the world. With its partners (Yahoo, Bing, etc.) and given its size and global resources, it has a online control over the Internet and belongs to the GAFA.
If a client wishes to invest in paid advertising campaigns, their tools are varied, scalable and elaborate. Nevertheless, if a website is poorly designed with poor content from the beginning (and automatically not naturally well indexed), this service will cost you dearly for a disappointing result.
There is no great transparency regarding the invoicing system issued by Google (US). Their business model being information (“keywords”), it is necessary to dedicate a lot of time and perseverance for an optimal indexing. A Google campaign is never static and it evolves costamentarily.
Learning to create and manage GoogleAds Campaigns and its related tools takes a lot of time and a good experience.
For a complete Google S.E.O. the webmaster should manage and link together:
- Google Ads
- Google Analytics
- Google MyBusiness
- Google Tag Manager (GTM – You don’t need to pay for this powerful feature)
- Google Search Console (new 2019)
It is always difficult to calculate the return on investment. It depends on the country, type of activity, type of device or browser used, etc. In addition, Google has its internal policy and can refuse campaigns or keywords. This policy is not necessarily linked to the Legislation of the country where the company is located.
The algorithm is impossible to understand in logical (or simple) terms, the parameters are infinite and sometimes “randomised”. An almost infinite number of internal and external parameters influence the search result. This is why the customer will only be able to rely on their web statistics interfaces.
You shouldn’t rely exclusively on paid services, at least the client can afford somebody who only regularly updates and / or optimise his campaigns.
Brafton Creative Content Marketing Agency
20+ SEO marketing tools every pro should know
Content Ideation | Content Writing | Keyword Research | Keyword Analysis | Link Building | Organic Rank Tracking
An excellent blog guideline By Michael O’Neill
GTM
Google Tag Manager Working Principle (GTM)
