Search Engine Optimisation

Search Engine Optimisation

The process of affecting the visibility of a website (especially E-commerce) in a search engine without paying for Ads, is often referred to a “natural indexation” using best-practices which are quite simple to understand:

These practices should be implemented since the beginning, here you are a summary:

  • Conduct a keyword study before thinking about the content and tree structure of a website. This semantic analysis will make it possible to define different topics and construct a logical, coherent tree structure.
  • Choice of Semantic Domain Names which include explicit “keywords” that can be easily indexe the Service / Product you want to emphasise.
  • A primary domain name with several “aliases” to increase indexation.
  • Canonical hyperlinks with a clear syntax such as “domain.com/<product-service-name-town-etc.>“.
  • Include HTML meta tags into images such as “title=” and meta-descriptions that are visible in the source code.
  • Create a sitemap.xml file that will list all the pages of the website. This will help search engine to index all the content.
  • Coherence using heading titles such as h1, h2, h3, etc. (Header 1, Header 2, etc.) in every page title and sub-title.
  • Cross-links with partners or external sources.
  • A lot of text content (paragraphes) with detailed information without too much redundancy.
  • Install a SSL certificate for https encryption.
  • Use new responsive technologies, avoid “404 not found” pages, perform regular monitoring.

Other Tips & Tools
  • Look for more keyword ideas using the website Ubersuggest.
  • Install Open-Source Matomo as a local analytics tool to regularly improve your indexation (no need to give all your content and profile to Google Analytics).
  • Once your website is well indexed, don’t make radical changes. You may add articles / pages. Migration is risky to.
  • Indexation will take several months to be effective.

SEO may target different kinds of search, including image / photos search, local search, video search, academic search, news search, industry-specific vertical search engines and cross-link searches.

Search engine optimisation

Take Your Business to the next level

SEO can increase the search engine rank and site traffic of any company. But you should be aware that the ranking changes every day, hour or minute. Searches varies even from which country, from which browser and even from which OS the search is performed.

Search Engines are so performant that copyright can be easily detected. Some universities use algorithms which detect copyright in content (paragraphes, syntax, orthography and images) and even books. This anti-plagiat tools are created by Engineers in collaboration with the biggest internet companies (GAFA).

The expertise offered by in deep work on SEO successfully meet the needs of companies with complex websites in competitive industries. This is the case of E-commerces and big industries.

Analyse your business model

Behind many websites there is a business model, followed by a step-by-step plan to have the website communicating across the internet more effectively. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads. But for sure, the website itself is not self-sufficient. Marketing goes behind search engines. Customers must be aware that they need to build a customer networks, a word of mouth communication which creates confidence and relationships between business people.

Algorithm Penalties

The Webmaster should be aware that among the most well-known updates, there are Google Panda and Google Penguin. These two updates have the goal of penalizing sites of poor quality.

The first one, Google Panda, penalized all sites with duplicate content, i.e., all sites that used content they did not own. The content present on a site must therefore be unique, relevant, and interesting to web users. Content is king, so take the time to draft quality content.

The second algorithmic penalty is called Google Penguin. This penalty consists of downgrading sites benefiting from poor-quality or overly optimized external links. So, favor links that will generate traffic for you, from sites with high popularity and confidence.

Keep on constant alert regarding algorithm updates to the various search engines. Quality work you should not have any problems.

Manual Penalties

For exemple, Google employees are tasked with surfing the web and penalising sites that don’t respect their instructions. In the case of a manual penalty, a message is sent to the webmaster of the site in question from the Google webmaster center, and the site is downgraded in the search results, i.e., it will move down over all the keywords that generate traffic for it. And when a penalty like this is levied, it is not always easy to recover.

On-Page & Off-Page Optimization

On-Page & Off-Page Optimisation

The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.


Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. SEO caters to clients who require an intensive, full-service approach to search engine marketing.


Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains. This include autocomplete when a search is done from a user.


On page optimization refers to all measures that can be taken directly within the website in order to improve its position. To improve the position some statistic tools are required.


In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage, as well as internal links.


SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the Internet. Some tools allow to send a weekly / monthly report by e-mail.