Your Web Site should be sufficient for a good presence on the Internet, on every device. We are against in sending email campaigns (spam) for legal and technical reasons. Email campaign methods is invasive and not solicited by End-Users at least the user subscribes spontaneously via a specific on-line form. The newsletter must contain an automatic unsubscribe system and the explicit sender entity. For sure, never send mass e-mails via local mail softwares. Professional tools send e-mails directly from the server with an algorithm that identifies mailings as non-(bot)-spam, etc.
Therefore, We use Best Practices in developing well indexed websites which can be visible in search engins without paying for publicity (Online ADS). Furthermore, Infomaniak Network SA offer a Professional NewsLetter Tool which is powerful and legal (users must subscribe before and can unsubscribe at any time).
Nevertheless, Web marketing can be made with several supports keeping you independent from external (US) tools and monopole. The use of social medias can be helpful if if used properly.
“For sure, if you are an Hotel, you may, for example, pay a Booking tool a % of your turnover for their services. But doing so, your website will be invisible and useless. Many external booking platform or others advisor feed-back tool do not always propose best prices as you may believe. More you pay, more you will be on the top of the list. And more they grow, more you will be monopolised.”
Tracking your visibility on the Web can be made with Open-Source softwares using local resources. Of course, you may use US Analytics tools but many users don’t like to be always tracked by snipped or cookies. Therefore, they use browsers (such as FireFox Mozilla) which include NO TRACKING and no PUBLICITY plugins.
ARTELABS offers a variety of ways to analyze and interpret your visibility and performance with Open-Source statistic tools to help you improve your online presence.
A powerful tool of communication are social networks in general. They allow companies to reach their customers sharing their activities, products or services. While also characterizing their brands and expanding their customer base.
If done correctly, social media marketing can also much efficient as SEO and SEM, by helping build natural links, drive traffic, awareness, brand recognition and goodwill. If you have been struggling with social media strategy, management, or advertising we can, for sure, help you. The quality of the online information it also very important.
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
Your customers are on social media.
Regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option.
There are people searching for your company.
If your company is offering a product or service, you can bet that there are people talking about it and looking for companies that provide it. Our social media management service will help your business to join the conversation and generate new leads.
People are talking about your company on social media.
You need to listen to what your customers are saying about your company on social media and respond to their concerns. Our social media management services focus on highlighting the positive aspects of what your company has to offer and respond sincerely to negative remarks.
Companies deserve expert social media management.
Most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.